Project 5- Marfa cool girl clown

Due to all the devastating issues going on in our current world such as the ever-increasing issue of poverty and the destructive genocide happening in Gaza. We wanted our Marfa-inspired magazine to inform and discuss these topics through interesting and captivating articles and imagery. We believe fashion can be a leader in change and start the important discussion that needs to be had.

Marfa is filled with engaging, dynamic content, bursting with theatricality and thought-provoking articles that challenge readers to ponder life's important questions, leaving them wanting more. Our research indicates that our target audience is the younger demographic, particularly those with a deep curiosity for all forms of art. This magazine is tailored for individuals who are unapologetically themselves,

Our campaign is aimed at those who love to dress expressively, stand out from the crowd, and view blending in as their greatest shame. The target consumer profile was meticulously crafted to represent the primary audience for this campaign, encouraging them to develop a strong connection with the product through strategic messaging and captivating visuals.