Miffy X Sandy Liang

Collection explained

Sandy Liang plans on releasing a small collection in conjunction with the animated character Miffy. This will consist of existing Sandy Liang garments, accessories and a pair of the brands' classic ballet flats that have been redesigned to reflect the collaboration.

Grain Dress

Miffy embroidered in black across front panel and waistband
Brings fun playful feel

Apple Top

Graphic tee Tiled miffy print

Accessories

Oversized scrunchies and bows
Staple Sandy Liang items
Silver, gold and dual toned Miffy charms

Ballet Flats

Black satin ballet flats with simple Miffy features on front
Plays into Balletcore trend

Miffy's simple block colour palette and curved lines are reflected through this capsule with simple staple items and the colours are also reflective of the trending shades in fashion this Spring/Summer 23 with Crystal Rose, a light pink conveying modern romance, and Summer Song, a baby blue that expresses tranquility and relaxation, both reported to be seen across runways (Pantone, 2023).

Marketing message

The consistent message that is at the core of the collaboration is about fashion forward nostalgia.This discusses how as humans we love to relive our youth and look back on the things that used to bring us happiness. The collaboration sparks emotions of innocence and youth.The playful designs speak to not only stylised individuals but also to the broader population looking for fun and special items to add to their wardrobes.

When consumers shop this collection it will spark the idea of wanting to be young again free of responsibilities and stresses. Something that we all feel and relate to at one point in our lives.